Odd Molly is a Swedish fashion label founded by designer Karin Jimfelt-Ghatan and word artist Per Holknekt. Odd Molly differs from many Swedish brands in the sense that it is less architectural and black-and-white, and more colorful, utilizing playful floral patterns and more "girly" styles.
Currently Odd Molly is small, and only has one boutique. However, this one boutique is very popular in Sweden and Odd Molly has won many awards, including Retail Brand of the Year in 2008.
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